Will Virtual Events Kill the Trade Show Industry?

Posted April 2, 2010

Tuesday, April 13, 2010
Intercontinental, The Barclay New York
111 East 48th St. (Between Park Ave. & Lexington Ave.)
New York City

I’ll be moderating an interesting and timely program in April that I wanted to share with you. It’s hosted by IAEE, the International Association of Exhibitions and Events, and the topic is when and how virtual meetings should be considered as part of an event strategy.

With events & trade show costs more scrutinized than ever before, many are being scaled back or eliminated altogether. Will Virtual Meetings replace them? Or will the virtual platform provide a cost-effective way to leverage existing events? Join us, as a panel of experts discuss a variety of scenarios on what the future holds for virtual programs, live shows, and hybrid events. You’ll come away empowered on how to be the point person in your organization to oversee this growing area, and know when, how and if it should be implemented.

To register, click here.

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