White Paper on Event Planner Pricing
Research, Analysis & Advice on How Event Planners Charge (or Should Charge) for their Services
What it covers
At 20 pages long, the white paper goes into much more detail and analysis on the survey questions and responses, and supplements them with feedback I received from follow up conversations with several dozen planners. Here are some of the topics covered:
- Review of the various pricing models.
- Pros & Cons of each model.
- Should you take commissions?
- If so, what are the risks of not disclosing them to your clients?
- What to say to your clients when talking about commissions.
- What’s the difference between a commission and a kickback?
- Details behind the rates planners charge.
- What the numbers don’t take account of.
- How much should you charge?
- How tracking your time impacts what you charge.
- What to do in response to clients who can’t afford your fee.
Cost: $49.00
Return policy
If after reading the white paper you don’t feel it was worth the price, I’m happy to refund your money within 7 days of purchase. All I ask in return is that you tell me where you think the white paper fell short of your expectations; what you wanted to see more of; what was in there you didn’t care about, etc. This way I can improve the document for future readers.
The band Radiohead performed an interesting experiment when they offered their new album for online download in 2007. They let people name their own price and pay what they thought it was worth. They took the risk that people would download the album and pay only $1.00. But the average price people paid, of their own volition, was equal to, or higher than, (I forget which) what online albums normally sell for. I’m willing to bet that people will be equally ethical when it comes to this paper.
So if you are not happy with the value you got out of the paper, just tell me what you think it’s worth. I’ll either bill you or refund you the difference. And, if you think it provided absolutely no value, you pay nothing and get a complete refund.
April 15, 2010 at 8:35 pm Permalink
I recently purchased Howard’s White Paper on Event Planner Pricing – and am incredibly glad I did. As a vendor (I own a walkie-talkie rental business), the black hole that is planner pricing has always been a mystery to me. And of course, I’ve always wondered where I, the vendor, fit in. Howard’s research and resulting analysis provide great insight into the various pricing models planners use, including the pros and cons of each, and are a great resource for planners, vendors and clients alike. I highly recommend Howard’s White Paper on Event Planner Pricing, and am anxiously awaiting his next research piece.
April 18, 2010 at 11:56 pm Permalink
Howard Givner’s white paper on event planner pricing is money well spent. This is a topic that is hard enough to figure out and even more difficult to speak about. I found that the information he provided (easy to read and understand ) made complete sense, and also provided a way to better explain the reasoning to clients who question the model and price. It also provided me with a sense of confidence about the way I approach this issue.
May 15, 2010 at 2:07 am Permalink
This white paper is easy to understand yet full of valuable information. It includes real life scenarios, and real numbers from real planners – not guesses at how the industry handles this issue. It also covers the pros and cons of each pricing model and how they can be used in running a successful event planning business. The research value alone is worth the cost.
December 20, 2010 at 3:07 pm Permalink
Hi,
When will I receive instructions on how to download this document? Thank you.