The Road Ahead: What’s In Store for the Events Industry in 2021 & Beyond | Part I: The Vaccine Cometh
Overview In late March of 2020, I wrote an [...]
When & How Will The Events Industry Get Out of This? 3 Phases to Look For
When this is finally over, we will all look back [...]
The Hidden Data in Your Slides: Using Micro-Content Analytics to Drive Meeting Value
"I see people at our conferences stand up and take pictures [...]
A Roadmap for Third Parties Following Marriott’s Commission Cut
As the meetings industry begins to climb out of the [...]
From Order Taker to Trusted Advisor: Making Your In-House Team More Valuable
You lead an in-house team of meeting planners and you’ve [...]