Where Our Big Ideas Go to Die. Part 1 of 2: The Key to Why We Don’t Get Things Done.
Every year I’d go to at least 2 or 3 major industry conferences, the kind where I get on a plane, stay at a hotel, and immerse myself in new ideas. These were my moments of inspiration & creativity, where I could get away from the day-to-day grind, get away from the clients, employees and vendors, and really clear my head to be open to new ideas. If you’re like me, those moments of clarity and inspiration would last, oh, maybe three days. Then the notes, brochures and brainstorms go into “that place” where new ideas