Press & Published Articles

Press & Published Articles2019-01-07T22:44:10+00:00

2018

Successful Meetings| Hotel Contracts In The Wake of Commission Cuts, June 5, 2018
The Meeting Professional | Using Micro-Content Analytics to Demonstrate ROI and Collect Attendee Data, June 5, 2018
Plan Your Meetings | Transform Your Event Team From Order Takers to Trusted Advisors, March 13, 2018
The Meeting Professional | A Roadmap for Third Parties Following Marriott’s Commission Cut, Feb 2, 2018

2017

The Meeting Professional | From Order Taker to Trusted Advisor: How to Make Your In-House Team More Valuable to Your Clients, November, 2017
The Meeting Professional | Bad For Business: How to Overcome Planner Objections to Discriminatory Laws In Your State, September, 2018
Convene | 5 Innovative Meeting Formats, June 1, 2017
MeetingsNet | Global Meetings Industry Day Tackles Controversial Legislation, April 7, 2017

2016

Entrepreneur Magazine | How to Market Your Brand Through Live Events, June 22, 2016
Plan Your Meetings | Innovations In Education: Flipped Classrooms, May 30, 2016
Linked In | The Entrepreneur’s Dilemma: Why So Many Small Businesses Fail, January 12, 2016

2015

Linked In | Let the Big Dog Eat: Advice for Business Owners Who Don’t Like to Sell, November 19, 2015
Event Manager Blog | The Rise of Event Planner 3.0, September 1, 2015
Linked In | Cultivating An Innovation Mindset in Your Team, May 19, 2015

2014

Linked In | How to Brainwash Your Clients, November 3, 2014
Linked In | 12 Best Practices for Developing Online Courses, July 31, 2014
Linked In | Getting the Price You Want, June 10, 2014

2013

Event Solutions: In Business Column | The Hollywood Staffing Model, Spring 2013

2012

Time Magazine | Smart Spending: Pro Tricks to Save Money on Holiday Parties, December 17, 2012
Event Solutions: In Business Column | Opening the Books,  Fall 2012
911 Magazine | How to Handle Toxic Employees, Q3 2012
Event Solutions: In Business Column | When The Client Is Wrong, June/July 2012
Event Solutions: In Business Column | The Demise of the Uninformed Client, April/May 2012
Event Solutions: In Business Column | Everyone Has A Plan Until They Get Punched In The Mouth, February/March 2012

2011

BizBash | The Challenge of Proving An Event’s Value, November 25, 2011
Event Solutions: In Business Column | Getting Your Business to the Next Level, October/November 2011
Event Solutions: In Business Column | The Day-Of Dilemma: Proving Your Value, August/September 2011
Event Solutions: In Business Column | When to Fire Someone, June/July 2011
Event Solutions: In Business Column | Being A Boss, April/May 2011
Event Solutions: In Business Column | Financial Stress Test, February/March 2011
Event Solutions: In Business Column | Let the Big Dog Eat, January 2011

2010

Event Solutions: In Business Column | How to Land A Big Client . . . Not, October/November 2010
Event Solutions: In Business Column | Family Matters: How to Get More Referrals from Friends & Family, August/September 2010
Event Solutions: In Business Column | How Much: Calculating Your Rates, June/July 2010
Event Solutions: In Business Column | Show Me The Money, April/May 2010

2009

BizBash | What’s Worth It: Where to spend and where to save in today’s budgets, May 27, 2009
BizBash | Being Playful,May 6, 2009
Event Marketer | Agency Experts: Executive Perspective, May 2009
The New York Times | “PreOccupations”, March 7, 2009

2008

Successful Meetings | Deep Impact: Event Marketers move beyond the experiential to immersive strategies, December 2008
BizBash | Saving the Corporate Holiday Party—By Measuring It, December 3, 2008
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